RMI has a variety of continuous and sheet-feed laser printers which can produce mailings of different sizes from A6 to A3, including straightforward acknowledgement letters, direct mail letters, direct mail letters with attached coupon(s), direct mail letters with attached cheque and duplex direct mail letters.
We also have an extensive font library which includes fonts for barcodes and we can encode more sophisticated data matrix and QR applications. Such mailings are typically sent to either consumers who have signed up to a manufacturer‘s loyalty scheme, or carefully targeted select groups whom the manufacturer believes might use the product provided they either knew about it or had some incentive to buy it.
These types of mailings have proved an excellent way of establishing brand loyalty and keeping consumers who may have recently switched brands.
