Buying From China & Avoiding The Pitfalls!

Purchasing from China

Tim Jones looks at the issues with regards to purchasing from China

In today’s modern, global world a lot of Western businesses are making use of the very inexpensive goods and commodities on sale in China. With some goods available for a mere fraction on what you would pay in the West, the temptation to purchase from China is perhaps obvious, even more so in today’s world where cash flow, or lack of it, seems an all too common phenomenon.

With such goods typically available on E-Commerce websites like Alibaba and AliExpress doing business with Chinese companies has never been easier although there are certain things the uninitiated need to be aware of when striking these deals. In this article we look at what these might be.


One of the first things to be aware of is that when buying from China there are two types of prices – FOB (free on board) and ex-Works. FOBs are typically more expensive as the manufacturers not only make the product, but then deliver it to a Chinese dock and load it into a ship, from where it will go to its destination country.

With the ex-Works option, the manufacturers simply make the product and then it is up to you to make arrangements for collecting the product from the manufacturer themselves.  This is an important consideration.Shipping from China

MOQ & Compliance

Chinese manufacturers often have a minimum order quantity (MOQ), so this is something you will always have to ask about. Jim Palmer, an expert in this field advises to always begin negotiations with this question as different quantities obviously have different prices, and there is always room for negotiation.

The other issue of major importance is that of compliance []. Is the company you are buying from set up to conform with the rules and regulations of the UK market? In a country that does much of its business with the Western World, this is something most Chinese manufacturers are used to – but it’s your job to make them aware of where the goods will be sold. Many Chinese companies are used to making products that comply with the US market – but don’t assume that’s more or less the same as the UK market. The two markets are entirely different and regulations pertaining to one might not necessarily pertain to the other.


Another issue is how you pay. There are two options here:

The first is via TT (Telegraphic Transfer) which you can do in your local bank. There is a fee involved and the transaction is in US dollars – which tends to be the favoured currency of Chinese manufacturers.

The other simpler, quicker and actually cheaper, option is Pay Pal. There is typically an export charge but most manufacturers will make a point of waiving this to get the business.

Another issue is that most, if not all, manufacturers will ask for the payment up front. According to Jim Palmer, this is something you should “never” agree to, and you should be able to reach a reasonable compromise – say paying something between 20-50% up front, with the balance being paid once then product has been completed and is ready to be shipped so always check the lead time.

There’s always scope for negotiation with Chinese manufacturers, so you might as well make a point of asking for a lower price. After all, they can only say no.

Obviously buying from China entails paying a whole host of costs based on getting the product to the UK – not just shipping costs but also VAT, duty, customs etc. As a general rule you should add as much 40% to what you are paying, so obviously these factors need to be taken into consideration when working out your budget.


One of the golden rules of shipping is to get a good shipping agent. They will arrange to take possession of the goods you have purchased in China. These agents will be Chinese or will have Chinese contacts so will understand the language and customs, and will be able to negotiate good rates with regards to getting the goods to the UK.Shipping to China 2


Before the goods arrive in the UK, they will need to clear customs, which means they must be compliant with the rules and regulations affecting the UK market. Although it’s largely dependant on the item you are having shipped, you should add about 10% to your overall cost for duty and then on top of that you need to add VAT at 20%. Both have to be paid before your goods are released.


If you plan to claim for VAT – as most businesses do – it is essential that you follow the following procedure. Firstly, as is fairly obvious, you need to be VAT registered (if you’re turnover is more that £82,000) although the process of submitting your form is different when dealing with imported goods. Before they arrive, you need to be registered as an importer, which entails getting what’s known as an EORI registration from HMRC Customs – which incidentally you need to be VAT registered to apply for.

You can do this online at the HMRC website and the process takes no longer than a few weeks, although it’s advisable to do this whilst you are shopping for goods, as opposed to when waiting for them to arrive.  The essential thing is that if you allow goods from abroad to come to you and you aren’t registered, you won’t be able to claim back the VAT.

Again, if you plan to go down the Shipping Agent route, this is something they can help you with but you must sort the registration yourself.

Final destination

Once all import duties and customs taxes have all been paid, customs can start the process of shipping the goods to their final destination – you. This is of course presuming that the goods comply with the UK market (see above), which is another consideration it pays to be wise about.  Provided they do you should receive your goods 3-4 days after their arrival in the UK.

With the ever-growing global market, buying goods from China is a phenomenon that will only increase in recent years, but it literally pays to be aware of the potential pitfalls and challenges when it comes to buying from that market.

6 Ways To Turbocharge Your Google Search Ranking


One of the most crucial aspects of marketing in the e-commerce sphere is Search Engine Optimisation, more commonly known by its abbreviation SEO, and there are many techniques marketers can use to improve their website’s ranking position in various search engines.  Although placing their emphasis on different variables, experts are generally in broad agreement as to what makes best practice and that is what we will be looking at in this article:


Visitors to websites, particularly company websites, decide within a few seconds whether to stay around and read or leave for a new destination. Therefore, the question is how you produce content that appeals to your target audience.


Example Analytics readout – credit:

Some experts argue that your website should be about one thing – and one thing alone, in the words of Jeff Goins, one of the leading lights on SEO, “one primary topic that is most essential to your message”

Whilst this can indeed help, others maintain that the most important aspect is that the content in it is informative, interesting to read and appeals to your target audience.  It needs to stand out from that of your competitors.

One of the most commonly overlooked factors when it comes to company websites is actually one of the most essential to get right – producing good content that people want to read. Too many websites tend to reel out information that isn’t particularly informative and is a real chore to read. As Trond Lyngbo puts it you need to “tell stories that people find interesting.”


It goes without saying that keyword research and analysis is one of the most crucial aspects of improving your SEO rankings. There is broad agreement that keywords should be included where they matter most and will have the biggest impact – domain name, site title, blog categories etc. On some applications such as Word Press you are able to make these changes in your general settings.

Goins advises to try and use permalink structures that include keywords, using a URL structure that includes text and recommends trying to use keywords in your images.

Link to internal pages

Most of today’s custom-made content management systems (WordPress etc) automatically do this but if yours doesn’t this it’s something you will have to consider. They key is linking your most important pages directly from your homepage and then going on to cross link them with each other. Again, the general rule is so long as they are relevant the more the better as we want to entice as many visitors to the site as possible.

Remove things that slow down website

Some page load times are still quite time-consuming, which in today’s broadband world according to Kissmetrics is quite off-putting to the potential target market,  so try and eliminate these if you have any. This can include music players, extra-large images, flashy graphics and unnecessary plugins.


Note the annoying music player top left…this is how not to website

Update website as often as possible

It’s no secret that websites that have their content frequently added to and updated have a tendency to rank higher than those which don’t. In today’s world it’s all about the here and now and you should use this to your advantage by constantly updating your site.

Index your website in search engines

 Again today a lot of search engines do this automatically but don’t assume yours will – in fact it’s better to be proactive about this. Make sure that the most popular search engines like Google and Yahoo are crawling your website early and add them if they are not. You can check whether your site is indexed yet by navigating to Google and typing in site:[] in the search bar like this:

Write like a human but speak Search Engines’ Language

Whilst we have mentioned the importance of good, informative and interesting content, it’s just as important to know what things search engines look for and pick up. As Alex Chris points out, “search engines are computer programs and they understand a particular language so with SEO you need to speak that language to help them understand what your website is about”. The more informative signals you can give them, the better your chances of achieving better rankings.


  • Content = traffic – start blogging, find out what your customer is struggling with, help them solve it. Write like a human! Remember search engines are only one half of the equation and your customers have a short attention span 🙂
  • Do keyword research! Don’t rank for random, unrelated terms, go to Google Keyword Planner now if you have an Adwords account and pick some keywords that relate to your business. Then put them in your URL, Headings, Meta Description and body text.
  • Create links to internal pages (through menus, sidebars and in-text links), check your page load times here and follow the tips:
  • Get indexed fast, get on the search results pages and start climbing.